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Your website becomes stronger as you continue to measure, iterate and act. Every web designer worth his salt should know for example that a site that isn't responsive isn't a good site. She writes about what she loves; the intricate details of design and the creative side of visual marketing. GDD suggests five methods to customize the approach of a LaunchPad website. This ensures that the website remains relevant and effective in driving growth.
How are growth-driven design websites built?
A Launchpad site focuses on prioritized improvements to launch sooner and get results faster. The problem is that those websites were launched as completed projects, without acknowledging the very real possibility that some things might not work. They were launched, in other words, without first learning what worked, and what didn't, what consumers liked, and what they (to use HubSpot's word) "hated." At a time when photo editing and sharing is all the rage, a tool like Adobe Express is bound to be popular.
What is the Goal of the Launch Pad Phase?
Think of the launch pad website as the foundation for your new site, which will enable a systematic approach to iterative improvements down the line. This is basically your "bare bones" new site, which is superior to your previous site, but not yet the finished product. For example, this version could include a home page, solution page, about page and a landing page. Updates are often necessary because your brand will change and grow the longer it's around. Beyond achieving the right look and feel for your site, you want to make sure it's flexible enough to transform with your brand.
Data-driven automated control algorithm for floating-zone crystal growth derived by reinforcement learning Scientific ... - Nature.com
Data-driven automated control algorithm for floating-zone crystal growth derived by reinforcement learning Scientific ....
Posted: Tue, 09 May 2023 07:00:00 GMT [source]
Understanding Growth-Driven Design
Our unique approach to providing marketing as a service (MaaS) gives B2B technology firms a fully integrated team of experts dedicated to achieving their growth ambitions. Founded in 2016, we proudly serve clients all around the world from our offices in Silicon Valley and Malaysia. Many B2B brands are now adopting the GDD approach, moving away from traditional web design methods. These brands are seeing success in the performance of their website and the ability to be flexible once the website has gone live. Understanding the importance of sophisticated, results-driven web design allows you to turn users into leads and leads into sales.
Through a powerful blend of apple cider vinegar, salicylic acid, fruit enzymes, red clover extract, and menthol, dpHue’s scrub-free, sensitive skin-friendly formula gently exfoliates the scalp and balances the pH—leaving your scalp feeling extra clean and soothed. Growth-driven design was created to alleviate some of these pain points and create a more efficient and effective website redesign process for marketers. All that to say, your website is an important asset for your brand, so redesigning it or launching a fresh one should be approached thoughtfully and methodically. After your experiment is pushed live, you may want to develop a marketing campaign (social, PPC, blogging, etc.) specifically to drive traffic to that section of the site so you can start collecting data. While it might seem like a lot of steps for what is effectively the first stage of the GDD methodology, following them all ensures that you’re in the best possible position to achieve your goals at the Launch Pad and Continuous Improvement stages. A sprint cycle is a two-week timeframe when the team works together for a common goal.
On-demand training modules which include video, written and audio formats. Develop an empathetic understanding of your audience's world and how the website can solve problems along their journey. Most importantly, a GDD site is in a continual state of optimization, meaning it’s always delivering what prospects are looking for.
There’s truly no limit to this stage as it’s meant to help the website grow with the business. It sets the tone to analyze what is worth doing straight away, and what can be left for later. The GDD strategist leads a team in agile strategy sessions, user research processes, and sprint workshops. The GDD process is an iterative cycle that should be repeated on an ongoing basis. As the business grows and evolves, the website or digital product should also evolve to meet the changing needs of the users.
Phase 3 — Iterative development and ongoing improvement
Relying on yesterday's traditional outbound marketing approach is insufficient in today's e-commerce environment. There are many GDD-specific tools available that can help you and your team. Not every tool is needed in every situation, so you need to come up with your own toolbox for the way you and your team work best. By understanding your ideal customer’s needs and pain-points, you can map an effective customer journey and use data to shape your website with the end customer in mind. Most websites sit idle for one and a half to two years after the initial launch, with many companies citing budget and time constraints as reasons not to update their online presence. In that time, however, you could be falling behind on industry best practices — not to mention falling behind the competition.
The best tip to give here is that you should get started as early as possible and stay on top of all content contributors. When you’re brainstorming about your new website, you and your team are all going to have plenty of ideas about what you want the website to look like and what you want to include. Clearly, not everything can be put in right away as that just defeats the purpose.
Looking at broader marketing trends, supply-and-demand balances, and forecasts offers a broader picture, focused more on how the company has performed through its sales. Revisions focus on specific targets, goals, and careful evaluation of data. Similar to how investment is gradual and continuous, site improvements occur incrementally. Rather than trying to create the "perfect" website for all times, GDD acknowledges that, in most cases, a large and all-encompassing project never ends but instead continues to evolve and transition. GDD emphasizes responding to customers with limited delay, creating new content to meet new marketing areas and demographics sooner rather than later, and improving website performance in continuous stages rather than massive updates scheduled far into the future.
You need to provide focus, set clear expectations and measure progress to goals. This way, you’re optimising each stage of the GDD Website Performance Roadmap hierarchy.During the Roadmap stage, you need to focus on a theme, the focus area as well as tactics. Each element is nested under the previous one which creates a decision tree. A theme is a directional mindset that your team should use to think through building and optimising your website.This is where those themes from phase 2.2 come into play. Each theme in the Roadmap has a different focus area and has a single metric to show progress, which is called a focus metric.
Over an intensive five-week period, we work with your team to develop a website strategy blueprint. You meet with designers, developers, strategists, and a project manager from IMPACT, and we use data from your old site to start planning your new one. Site visitor learnings are used to inform and improve the strategies and tactics of marketing and sales, and vice versa. Instead of monopolizing your marketing team for months, GDD is tightly integrated with marketing and sales.
Your team will work on content creation (under our guidance) as we build the site. You’ll conduct a nice-to-have versus must-have analysis, and move items off the list that can be phased in later. Through this whittling-down process, you’ll arrive at your website’s core purpose—what your site is and what it is not. Overall, you will learn why they are taking a particular action at a particular time, and be able to incorporate this insight into your global strategy and page-specific strategy for high-performing pages. Get the most relevant, actionable digital sales and marketing insights you need to make smarter decisions faster...
Luke is also SCRUM Master and Product Owner certified by Jeff Sutherland. Site improvements compare goals versus overall performance and include additional research to ensure that the website meets your expectations or includes changes necessary to move in the best direction. Marketing and sales data are important metrics that shape these site improvements.
If you shift themes too often, it makes it much more challenging to discover any meaningful user learnings and build traction towards any particular direction. The Expand theme is all about thinking of the bigger picture and finding creative ways to expand your website’s impact on users and your whole business. If you’re a company that wants to move fast and you have the resources to do so, you can even have a dedicated team that focuses entirely on the Expand theme. Next, you need to develop detailed persona profiles for the different types of groups that are visiting your website.As we know, it’s all about a fictional representation of your ideal customers. You’re then able to create different groups of personas based on the common characteristics your audience shares, such as pain points, industry and job titles.
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